Title: The Resilience of American Automakers in the Chinese Market: A Focus on Market Share Decline Despite the recent decline in market share, American automakers continue to show resilience in the Chinese market. The Chinese market is the largest automotive market in the world, and American automakers have been present in the market for decades. However, in recent years, they have faced challenges from domestic Chinese automakers and other foreign competitors. One of the main reasons for the decline in market share is the increasing competition from domestic Chinese automakers. These companies have been investing heavily in research and development, and their products have become more competitive in terms of quality, technology, and price. Additionally, the Chinese government has been promoting the development of domestic automakers through subsidies and other incentives. Another factor contributing to the decline in market share is the changing consumer preferences in China. Chinese consumers are increasingly interested in electric vehicles (EVs) and new energy vehicles (NEVs), and domestic automakers have been quick to respond to this demand. In contrast, American automakers have been slower to adapt to these changes and have not been as successful in capturing the EV and NEV market. However, despite these challenges, American automakers remain committed to the Chinese market. They are investing in research and development, localizing production, and partnering with Chinese companies to better understand the market and consumer preferences. For example, General Motors has expanded its research and development center in Shanghai and has partnered with Chinese companies to develop EVs and NEVs. Moreover, American automakers are also leveraging their strengths in technology, innovation, and brand recognition to differentiate themselves from competitors. They are focusing on providing high-quality vehicles with advanced features and technologies, such as autonomous driving and connected car services, to attract Chinese consumers. In conclusion, while American automakers have faced challenges in the Chinese market due to the decline in market share, they remain resilient and committed to the market. By investing in research and development, localizing production, and leveraging their strengths in technology and innovation, they can continue to compete effectively in the Chinese market.

参考以下文章来源:

占比减少，美国车企仍然坚守中国市场

关注

听新闻

[环球时报综合报道]“一段时间以来，比亚迪、吉利等中国自主品牌的崛起给不少外国汽车品牌带来压力。”美国CNBC网站18日报道称，美银证券汽车产业分析师约翰·墨菲当天在美国汽车媒体协会有关活动中表示，美国底特律三巨头（即通用汽车、福特汽车和斯特兰蒂斯）应“尽快”退出中国市场。他同时警告说，美国三大车企需要采取更严厉的措施削减开支，尤其是在内燃机业务方面，因为这是目前利润的主要来源。

世界经济论坛官网17日刊文称，中国已成为全球最大的电动汽车市场，中国车企生产的电动汽车占全球电动汽车总产量的一半以上。而在这一市场上，墨菲和其他分析师认为，美国车企当下很难抵挡中国自主品牌的实力。墨菲说，消费者现在对中国自主品牌的“忠诚度”很强，尤其是在美国对中国电动汽车征收超过100%的关税后，这种“忠诚度”可能会变得更加强烈。

根据美国CNBC网站梳理的数据，通用汽车及其合资公司在华市场份额从2015年的15%左右降至去年的8.6%，中国市场盈利占通用汽车全部盈利的比例也有所下降。2022年，斯特兰蒂斯集团表示只在中国地区保留其旗下Jeep品牌的进口业务。

针对上述情况，通用汽车高管表示，企业对扭转中国市场的销售局面仍有信心，他们希望旗下新能源车型能在中国市场继续发力。据彭博社报道，通用汽车董事长兼首席执行官玛丽·博拉此前表示，“当你观察中国市场时，会发现它与5年前有很大不同。我们希望能够以正确的方式参与到这个市场中。”尽管在中国市场份额占比不大，但斯特兰蒂斯也看好中国市场，并“入股”中国车企。去年10月，斯特兰蒂斯宣布与中国零跑汽车成为全球战略伙伴，并向后者投资15亿欧元。

“积极管理你的核心业务，这真是一剂难吃的药。我们有很多艰苦的工作要做。”墨菲表示，虽然底特律汽车制造商需要重新思考在中国的经营方式，但美国电动汽车领导者特斯拉的情况略有不同，与传统的底特律汽车制造商相比，特斯拉在电动汽车零部件方面拥有大约1.7万美元的成本优势，这有助于该公司在中国市场的发展，使其有“更大的发展空间”。（汪品植）

打开新浪新闻